ADVE2292 Design Lab 2: Denmark tourism office logo and brand guidelines
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/e0993097-6563-40a3-bf00-38aa9ace9cc4_rw_1920.jpg?h=4c360d696e2398c7e624a5c690775230)
Denmark is a very historical country. They have strict building codes to keep up the historical ideals. The whole country is very bike able and some cities you can't drive a car through. Copheagen is a very popular destination in Denmark and its known for its colorful boats and homes. The people of Denmark are some of the happiest people in the world. they live by a code called hygge which means over all happiness and zen. Through my research I found that some of the most active viking establishments started in Denmark. I chose to go more in-depth with this finding.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/f234f939-c1af-487b-977f-46b1b8dc30dc_rw_1920.png?h=480509a74c652a6178e1dcc566d41600)
I found these symbols and the writing of runes to provide nice imagery for a logo. A lot of the viking socity although brutal is very tradition based and honor based and that ideal has stuck with Denmark.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/0b8bf41e-aa1b-48af-8620-479624071432_rw_1920.jpg?h=d4e612b6d2cace196dc3d80794dc3e9b)
Intresting facts: 1. the most active vikings were danish 2. Denmark is the happiest country 3. LEGO was invented by a dane
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/b3bb5688-e319-4dee-8aab-5cc3eae7df93_rw_1920.png?h=306ea6040801827b7f8522d8b763a281)
Final Logo
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/ccbb2ab5-7eb2-4e0f-8c9a-34419683dbb5_rw_3840.jpg?h=05a81af208b9e2b8532e3c9287598a97)