Project 4
Identity Design
Create a personal visual identity, consisting of a logo and many applications — business card, resumé, letterhead, and other printed and online materials.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/359cb1b0-e85f-423c-856e-65404a9d0c35_rw_3840.jpg?h=bcf4789eb493c93e307cff0f837f19f9)
My mind map of myself. the underlined parts are ideas I focused on for sketches.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/6c341fcf-3ea6-4019-a48a-02fbbcadf2fe_rw_3840.jpg?h=014747ee57f0cbb7591f346dc551876f)
First round logo sketches.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/16e21f57-b54e-483a-9b52-c136a34a2910_rw_3840.jpg?h=e0757206a65bd054cf2a4548af31ccc7)
Mood board
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/e72e41a3-4461-409c-aa9c-47a4335e96e8_rw_1920.png?h=a66f90a7d942ea5517e0f552bbc647c0)
Logo ideas and variations
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/b1816897-7c92-4f91-80fa-c9f013b4bfaa_rw_1200.png?h=81b6711ca68ad3326f926b7c9629533e)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/ab091c4b-9e9c-45ba-be59-d8d8740d2d9b_rw_1200.png?h=b05c5c86f5aba482e898d49877317c56)
My two final ones. I decided I like the whole lava lamp best.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/e92fe6f3-0309-4d98-afb4-b628934bccbb_rw_1920.png?h=3e029504ec081bc9b8189e83a578f3ec)
Front of business cards variations.
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/7556489d-9f62-40a2-a2a5-b4d057f46a83_rw_1920.png?h=3d638c77c21ac58f8d7e9e63d9bd17af)
Finals below
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/b1e326db-7207-4419-8c92-e34adfd419f1_rw_1920.png?h=dea9eacee782a8824b5ae3ec34c3bc3e)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/ace3a756-c306-48cf-ad58-a214afe65625_rw_1920.jpg?h=c2fb50494deba5f77861dd0026b8f5ed)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/34d95e90-d6ae-4cb4-8656-c45b0bd8edd8_rw_1920.jpg?h=8170d25c51b3352558c11f1f962f77d0)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/1027f174-b9fa-408f-9bf8-0e8778fc87f5_rw_1920.jpg?h=497788f21710a508525a679eba73fcab)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/eb9bf622-cab6-45e9-b1eb-346e5201f18e_rw_1200.jpg?h=a12b9438f7430ec68fec0acbc0ea1eb5)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/b968ec79-6a1a-4e01-b43b-e35ff90c4fb9_rw_1200.jpg?h=a25f41d18da9db0f4638b68afb6a5528)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/57e3a3d6-a3d7-4e91-830d-8fea0b510d65_rw_1200.jpg?h=0581596286f173f3a4796dc38aa68540)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/abc33280-affa-4258-b5cf-8d50590c92c5_rw_1200.jpg?h=0737a29bc2f9ac9b838e21ceaa12301c)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/b5acdb1d-4b9c-480a-a9d5-76db6b181714_rw_1200.jpg?h=3fcf490b8c31055026bc17f2e63d9848)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/7ef6f7b7-4908-44b5-8363-91d8fee32269_rw_3840.jpg?h=b83e31d2d7403f5c63dcc9d03cbd2fcd)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/9cb284f8-745c-4adf-836a-e4e30403a54b_rw_1920.png?h=69ba5646f0378043ee392bcfb1802199)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/4dc7de15-1040-40a2-9d64-829c9e4169f1_rw_1200.png?h=8729d6e4e210e4da609c2733aad03f71)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/1cf20025-47d8-4cd2-b851-e1a2383b2a9b_rw_1200.png?h=e079a31d4ded47180a35119cd116f278)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/8fbc0465-d034-4105-a85a-d5a32d930332_rw_1920.png?h=6ad0ff2070f702bfbc7834511357947e)
![](https://cdn.myportfolio.com/7b8ec036-78e3-4bf0-bf93-1185c518bd0c/0580fae0-b3a0-4a97-80b8-0cd64f0f0b93_rw_1920.png?h=0063b80d85bc0b87c6c041a1a5a7f0db)